Communication in marketing.
Overview
| Works: | 22 works in 22 publications in 22 languages | |
|---|---|---|
Titles
Value-added public relations :the secret weapon of integrated marketing /
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(Language materials, printed)
Public relations in the marketing mix :introducing vulnerability relations /
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Advertising campaign strategy :a guide to marketing communication plans /
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(Language materials, printed)
The white paper marketing handbook :how to generate more leads and sales by offering your customers free white papers, special reports, booklets, and CDs /
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Advertising, promotion, and other aspects of integrated marketing communications /
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(Language materials, printed)
The handbook of strategic public relations and integrated marketing communications /
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(Language materials, printed)
Shoppernomics :how to shorten and focus the shoppers' routes to purchase /
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(Language materials, printed)
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