Corporate image.

Overview

Works:	12 works in 12 publications in 12 languages

Titles

Identity is destiny :leadership and the roots of value creation / by: (Language materials, printed)

Image marketing :using public perceptions to attain business objectives / by: (Language materials, printed)

Marketing corporate image :the company as your number one product / by: (Language materials, printed)

Managing reputational risk :curbing threats, leveraging opportunities / by: (Language materials, printed)

Becoming a category of one :how extraordinary companies transcend commodity and defy comparison / by: (Language materials, printed)

Sense :the art and science of creating lasting brands / by: (Language materials, printed)

Revival of the fittest :why good companies go bad and how great managers remake them / by: (Language materials, printed)

Smashing logo design :the art of creating visual identities / by: (Language materials, printed)

Employer brand management :practical lessons from the world's leading employers / by: (Language materials, printed)

Subjects