Brand name products - Marketing - Management.

Leveraging the corporate brand / by: (Language materials, printed)

Driving brand value :using integrated marketing to manage profitable stakeholder relationships / by: (Language materials, printed)

The ultimate CRM handbook :strategies and concepts for building enduring customer loyalty and profitability / by: (Language materials, printed)

Brand name products- Marketing

Customer relations- Management.

Corporate image- Case studies.

Customer loyalty.