Brand name products - Marketing - Management.

Leveraging the corporate brand / …で: (言語・文字資料 (印刷物))

Driving brand value :using integrated marketing to manage profitable stakeholder relationships / …で: (言語・文字資料 (印刷物))

The ultimate CRM handbook :strategies and concepts for building enduring customer loyalty and profitability / …で: (言語・文字資料 (印刷物))

Brand name products- Marketing

Customer relations- Management.

Corporate image- Case studies.

Customer loyalty.