Branding (Marketing)
Overview
| Works: | 41 works in 41 publications in 41 languages | |
|---|---|---|
Titles
Likeable social media :how to delight your customers, create an irresistible brand, and be generally amazing on facebook (& other social networks) /
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The old rules of marketing are dead :6 new rules to reinventing your brand & reigniting your business /
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Brand together :how co-creation generates innovation and re-energizes brands /
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Branded lives :the production and consumption of meaning at work /
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Designing brand identity :an essential guide for the whole branding team /
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Romancing the brand :how brands create strong, intimate relationships with customers /
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Power branding :leveraging the success of the world's best brands /
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The money-raising nonprofit brand :motivating donors to give, give happily, and keep on giving /
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Contemporary perspectives on corporate marketing :contemplating corporate branding, marketing and communications in the twenty-first century /
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Creating value :the theory and practice of marketing semiotics research /
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Employer brand management :practical lessons from the world's leading employers /
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Brand against the machine :how to build your brand, cut through the marketing noise, and stand out from the competition /
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Fantastic designs in the store :an overall guideline fordesigners and store owners on corporate identity, visual identity and interior design /
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Experiential marketing :a practical guide to interactive brand experiences /
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Digital branding :a complete step-by-step guide to strategy, tactics, tools and measurement /
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Building brand identity in the age of social media :emerging research and opportunities /
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Category creation :how to build a brand that customers, employees, and investors will love /
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Doing Semiotics :A Research Guide for Marketers at the Edge of Culture /
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Adding prestige to your portfolio :how to use the creative luxury process to develop products everyone wants /
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Luxury brand management in digital and sustainable times :a new world of privilege /
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The Hawke method :the three principles of marketing that made over 3,000 brands soar /
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The brand marketing bookcreating, managing, and extending the value of your brand /
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10 ways to market and grow your business with zero advertising dollars /
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Branding between the ears :using cognitive science to build lasting customer connections /
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