Advertising.
Overview
| Works: | 34 works in 34 publications in 34 languages | |
|---|---|---|
Titles
From bricks to clicks :5 steps to creating a durable online brand /
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The interplay of influence :news, advertising, politics, and the mass media /
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And now a few words from me :advertising leading critic lays down the law, once and for all /
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Lessons from a chief marketing officer :what it takes to win in consumer marketing /
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The white paper marketing handbook :how to generate more leads and sales by offering your customers free white papers, special reports, booklets, and CDs /
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Advertising, promotion, and other aspects of integrated marketing communications /
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Advertising and promotion :an integrated marketing communications approach /
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301 do-it-yourself marketing ideas from America's most innovative small companies
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(Electronic resources)
Seducing strangers :how to get people to buy what you're selling /
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Copy, copy, copy :how to do smarter marketing by using other people's ideas /
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How to predict what people will buy :the subconscious psychology vital to successful product design - a marketer's guide to the color and symbols of perfect packaging /
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Raving referrals :the proven step-by-step system to attract profitable prospects /
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