Product management.

The product manager's field guide :practical tools, exercises, and resources for improved product management / …で: (言語・文字資料 (印刷物))

Proactive risk management :controlling uncertainty in product development / …で: (言語・文字資料 (印刷物))

Brand asset management :driving profitable growth through your brands / …で: (言語・文字資料 (印刷物))

Innovation management :strategies, implementation and profits / …で: (言語・文字資料 (印刷物))

The ultimate book of business brands :insights from the world's 50 greatest brands / …で: (言語・文字資料 (印刷物))

Creative product design :a practical guide to requirements capture management / …で: (言語・文字資料 (印刷物))

Sense :the art and science of creating lasting brands / …で: (言語・文字資料 (印刷物))

Branding unbound :the future of advertising, sales, and the brand experience in the wireless age / …で: (言語・文字資料 (印刷物))

The employer brand :bringing the best of brand management to people at work / …で: (言語・文字資料 (印刷物))

The product manager's handbook / …で: (言語・文字資料 (印刷物))

Stimulating innovation in products and services :with function analysis and mapping / …で: (言語・文字資料 (印刷物))

Brand management :principles and practices / …で: (言語・文字資料 (印刷物))

Brand revolution :rethinking brand identity / …で: (言語・文字資料 (印刷物))

Brand together :how co-creation generates innovation and re-energizes brands / …で: (言語・文字資料 (印刷物))

Romancing the brand :how brands create strong, intimate relationships with customers / …で: (言語・文字資料 (印刷物))

How cool brands stay hot :branding to Generation Y / …で: (言語・文字資料 (印刷物))

Lean product development :a manager's guide / …で: (言語・文字資料 (印刷物))

Materials and innovative product developmentusing common sense / …で: (コンピュータ・メディア)

Powerful productsstrategic management of successful new product development / …で: (コンピュータ・メディア)

The product manager's field guidepractical tools, exercises, and resources for improved product management / …で: (コンピュータ・メディア)

Brand warfare10 rules for building the killer brand : lessons for new and old economy players / …で: (コンピュータ・メディア)

The product manager's field guidepractical tools, exercises, and resources for improved product management / …で: (コンピュータ・メディア)

Kapferer on luxury :how luxury brands can grow yet remain rare / …で: (言語・文字資料 (印刷物))

Project management in product development :leadership skills and management techniques to deliver great products / …で: (言語・文字資料 (印刷物))

Adding prestige to your portfolio :how to use the creative luxury process to develop products everyone wants / …で: (言語・文字資料 (印刷物))

The power of why :breaking out in a competitive marketplace / …で: (言語・文字資料 (印刷物))

Product Management for UX People :From Designing to Thriving in a Product World / …で: (言語・文字資料 (印刷物))