Relationship marketing.
Overview
| Works: | 36 works in 36 publications in 36 languages | |
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Titles
Total relationship marketing :from the 4Ps-product, price, promotion, place- of traditional marketing management to the 30Rs-the thirty relationships- of the new marketing paradigm /
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Relationship marketing :gaining competitive advantage through customer satisfaction and customer retention /
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Aftermarketing :how to keep customers for life through relationship marketing /
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Customer equity :building and managing relationships as valuable assets /
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The relational enterprise :moving beyond CRM to maximize all your business relationships /
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Markets of one :creating customer-unique value through mass customization /
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Customer relationship management :perspectives from the marketplace /
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Creating customer evangelists :how loyal customers become a volunteer sales force /
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Customer experience management :a revolutionary approach to connecting with your customers /
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Customer relationship management :integrating marketing strategy and information technology /
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Customer share marketing :how the world's great marketers unlock profits from customer loyalty /
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Marketing 2.0 :strategies for closer customer relationships, with 33 figures /
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Next-step selling :a new sales approach to create and deliver value for your customers /
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The one to one manager :real-world lessons in customer relationship management /
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The butterfly customer :capturing the loyalty of today's elusive consumer /
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The new marketing conversation :creating and strengthening relationships between buyers and sellers /
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Creating the marketing experience :new strategies for building relationships with your target market /
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The new relationship marketing :how to build a large, loyal, profitable network using the social Web /
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Successful customer relationship marketingnew thinking, new strategies, new tools for getting closer to your customers /
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The rise of the platform marketer :performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms /
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Customer relationship management :strategic approaches in digital era /
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Reinventing B2B sales :how to win more customers in a dynamic business world /
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The widest net :unlock untapped markets and discover new customers right in front of you /
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