Consumer behavior.
Overview
| Works: | 53 works in 53 publications in 53 languages | |
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Titles
The new marketing era :marketing to the imagination in a technology driven world /
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Effective marketing :creating and keeping customers, in an e-commerce world /
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Journal of consumer psychology :the official journal of the Society for Consumer Psychology /
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Digital marketing :global strategies from the world's leading experts /
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Consumers, policy and the environment :a tribute to Folke Olander /
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Breakthrough food production innovation :through emotions research /
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Expanding disciplinary space :on the potential of critical marketing /
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Empathetic marketing :how to satisfy the 6 core emotional needs of your customers /
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Stuffocation :why we've had enough of stuff and need experience more than ever /
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Buyer personas :how to gain insight into your customer's expectations, align your marketing strategies, and win more business /
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Copy, copy, copy :how to do smarter marketing by using other people's ideas /
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Shoppernomics :how to shorten and focus the shoppers' routes to purchase /
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Online impulse buying and cognitive dissonance :examining the effect of mood on consumer behaviour /
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Transgenerational marketing :evolution, expansion, and experience /
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Sell more with science :the mindsets, traits and behaviours that create sales success /
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Digital marketing :turn your online business, social media agency or personal brand into a money printing machine - best online marketing strategies for beginners included /
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Feel something :how to embrace empathy and build trust with your audience /
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Consumer behaviour in hospitality and tourism :contemporary perspectives and challenges /
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