Consumer behavior.
概観
| 著作: | 53 作品に 53 出版物中に 53 言語 | |
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タイトル
The new marketing era :marketing to the imagination in a technology driven world /
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Journal of consumer psychology :the official journal of the Society for Consumer Psychology /
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Empathetic marketing :how to satisfy the 6 core emotional needs of your customers /
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Stuffocation :why we've had enough of stuff and need experience more than ever /
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Buyer personas :how to gain insight into your customer's expectations, align your marketing strategies, and win more business /
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Online impulse buying and cognitive dissonance :examining the effect of mood on consumer behaviour /
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