Marketing - Management.
Overview
| Works: | 81 works in 81 publications in 81 languages | |
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Titles
The one-day marketing plan :organizing and completing the plan that works /
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Marketing for the nonmarketing executive :an integrated resource management guide for the 21st century /
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Internal marketing :tools and concepts for customer-focused management /
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Digital marketing :global strategies from the world's leading experts /
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Lessons from a chief marketing officer :what it takes to win in consumer marketing /
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Market-based management :strategies for growing customer value and profitability /
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Market-driven management :how to define, develop, and deliver customer value /
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Value-based marketing for bottom-line success :5 steps to creating customer value /
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A genie's wisdom :a fable of how a CEO leaned to be a marketing genius /
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The dollarization discipline :how smart companies create customer value... and profit from it /
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Strategic marketing management :planning, implementation and control /
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Marketing strategy :relationships, offerings, timing & resource allocation /
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Think before you engage :100 questions to ask before starting a social media marketing campaign /
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Understanding digital marketing :marketing strategies for engaging the digital generation /
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Big data marketing :engage your customers more effectively and drive value /
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Inside the mindsleading marketers : industry leaders share their knowledge on the future of marketing, advertising, and building successful brands.
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Bigwig briefsbecome a VP of marketing : leading VPs of marketing reveal what it takes to get there, stay there, and empower others who work with you /
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Value-based marketing for bottom-line success5 steps to creating customer value /
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Inside the mindsleading marketers : industry leaders share their knowledge on the future of marketing, advertising, and building successful brands.
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Buyer personas :how to gain insight into your customer's expectations, align your marketing strategies, and win more business /
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The marketing pathfinder :key concepts and cases for marketing strategy and decision making /
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Grow by focusing on what matters :competitive strategy in 3 circles : 3-circle growth /
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Improving sales and marketing collaboration :a step-by-step guide /
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Obstructive marketing :restricting distribution of products and services in the age of asymmetric warfare /
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Data-first marketing :how to compete and win in the age of analytics /
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Feel something :how to embrace empathy and build trust with your audience /
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Boost your marketing ROI :a systematic approach to get better results /
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Mastering digital transformation :the agile approach to change and successful digitalization in uncertain times /
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