Marketing - Management.
概観
著作: | 81 作品に 81 出版物中に 81 言語 |
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タイトル
Marketing for the nonmarketing executive :an integrated resource management guide for the 21st century /
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Lessons from a chief marketing officer :what it takes to win in consumer marketing /
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Market-based management :strategies for growing customer value and profitability /
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Value-based marketing for bottom-line success :5 steps to creating customer value /
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The dollarization discipline :how smart companies create customer value... and profit from it /
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Think before you engage :100 questions to ask before starting a social media marketing campaign /
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Understanding digital marketing :marketing strategies for engaging the digital generation /
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Inside the mindsleading marketers : industry leaders share their knowledge on the future of marketing, advertising, and building successful brands.
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Bigwig briefsbecome a VP of marketing : leading VPs of marketing reveal what it takes to get there, stay there, and empower others who work with you /
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Inside the mindsleading marketers : industry leaders share their knowledge on the future of marketing, advertising, and building successful brands.
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Buyer personas :how to gain insight into your customer's expectations, align your marketing strategies, and win more business /
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The marketing pathfinder :key concepts and cases for marketing strategy and decision making /
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Grow by focusing on what matters :competitive strategy in 3 circles : 3-circle growth /
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